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Defining Social Media
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it...
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Conversational Marketing Versus Market Conversations
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to...
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Now is Gone, Now Available
Wow. It’s real. Now is Gone is now officially available. The book that Geoff Livingston and I worked on together is finally out there and I am humbled. It’s currently available on Amazon and Bartleby...
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New ebook: The Art and Science of Blogger Relations
Happy New Year everyone! The discussion around blogger relations is more relevant now than ever. And quite honestly, with every debate, exploration, and analysis, these conversations only fuel the...
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The Value of Online Conversations
No, blogs are not dying. No, blogs are not going away. Blogs will continue to serve as one of the driving forces for the democratization of how content is created, shared, and also internalized. All...
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PR People: Do As I Say, and, As I Do
…bloggers, reporters, that goes for you too. Tom Foremski and me at a recent PRSA event, holding “Now is Gone” You’ve heard it a million times. Read the work of the person you’re trying to reach before...
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Social Media is Not The Final Frontier of Marketing
Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing. He concludes that if you could answer the question, then you might be the next Seth Godin. Well,...
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New ebook: Customer Service, The Art of Listening and Engagement Through...
Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and...
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Cultural Voyeurism and Social Media
Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society. About a year ago, I wrote an article entitled “Social...
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Discovering and Listening to Conversations in Twitter
We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don’t follow the people...
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PR 2.0 = The Evolution of PR, Nothing Less, Nothing More
Source There are many of us running back and forth from the edge to the center who would love to drop “2.0” from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but...
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Ladies and Gentlemen, The Conversation Has Left The Building
Earlier this year, I wrote “The Value of Online Conversations,” to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and...
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Distributed Conversations and Fragmented Attention
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content. Normally I don’t let...
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PR 2.0: Putting the Public Back in Public Relations
Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way? I’m lucky to know one such person, Deirdre...
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Making Mistakes and Amends in Blogger and Media Relations
In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us. This isn’t a generic post on how...
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The Art of Conversation – It’s About Listening Not Marketing
Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web. There are three sides to this equation: –...
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New Communication Theory and the New Roles for the New World of Marketing
In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most...
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Twitter Tools for Marketing and Community Professionals
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive...
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